SEO, Search Engines, Rich Snippets, Web Cards... all seem to add endless zeros to your quote. Getting online can be a bit of a minefield. Got to have this. Got to be registered with that!
Fancy offices, prestige marques and tailored suits all make for a great image but they come at a significant cost. Who pays for that? It could be you!!
Practical workspace and individuals who know their craft is a better option. Your online offer should come with all the passion you have for your business without running your capital into the ground.
I contract specialists who I know to be industry experts in their given field, but only if that individual is needed for the task at hand. Don't risk your capital for an unknown quantity.